Iggy Franchini
CEO
For YC, Series A/B & Inc 5000 companiesWe engineer GTM systems for YC companies, Series A/B startups & Inc 5000 companies
Build Your GTM Engine Once. Run It Forever.
In 90 days, we co-build your GTM system, in your tools, with your team. Signals, data, outbound, inbound routing and the automation between them. Fully documented and yours to scale.
Built in your tools
Your accounts. Your data. Your credits. Your name on every login.
Smart founders invest in growth, they don't rent it.
GTM is hard. Anyone telling you otherwise is selling something.
A tool won't fix it. Tools run what you point them at. Someone has to know where to point them.
There's no shortcut. The teams that win run more experiments and learn faster.
AI won't run it for you. Someone still decides what to test and what counts as working.
Leads aren't the goal. A list of leads with no idea why they replied teaches you nothing.
A GTM engineer isn't enough. Building is half the job. Knowing what to build is the other half.
Results
$1.25M in pipeline from six workflows. Their team runs them.
See case study- $1.25M
- in pipeline
- 250+
- positive replies
- 6x
- outbound capacity, from 750 emails/day to 5,000/day
6 always-on workflows built in the first 90 days, still running 8 months later.
Ownership
The Future of GTM Is Ownership.
LoopGTM is a Growth Partner.
We build your GTM system with your team, inside your tools. Your data, signals, enrichment workflows, copy and mailboxes all live in your accounts, so everything we build stays yours.
Custom always-on workflows
Built in your own tool stack
Your team learns how to run it
You keep the system, forever
The system
Click to enlarge
What a workflow is
Know the situation before you write.
A workflow watches for a buying signal, checks the account against your ICP, and acts the moment it fires. An email, a LinkedIn touch, a call task, a CRM update, an alert to the right person. On a schedule, without anyone touching it.
One signal is a list.
A Series A tells you a company has money. It tells everyone else the same thing, and they all send the same email.
Stacked signals are a situation.
A raise, a new VP of Sales and two SDR hires in the same month means a team about to build outbound from scratch.
The situation decides everything.
What the email says, which channel it goes out on, and how fast someone follows up.
What you know about Marlowe Labs
Switch each signal on or off.
Top priority: email, LinkedIn and a Slack alert to the owner
What it means
A new leader is about to spend the raise on reps, with nothing for them to run. Write now.
What you send Dana
"Dana, a month into the role, the Series A in the bank, two SDRs on the way and nothing set up for outbound yet. Do they start on a system, or on a spreadsheet?"
Three workflows, one shape
New batch
- SignalA company joins an accelerator batch
- EnrichFounders, stage, stack, payroll provider
- ScoreFit against the ICP, tier assigned
- MessageReferences the batch and the problem they hit next month
- RunEmail plus LinkedIn, weekly
New leader
- SignalA new VP of Sales starts
- EnrichTenure, team size, outbound tools, CRM
- ScoreFirst-90-days window scored
- MessageReferences what a new leader audits first
- RunEmail, day-30 to day-90
Inbound, routed
- SignalPricing page visited twice
- EnrichCompany identified, matched to the CRM
- ScoreIntent plus fit, owner assigned
- MessageReferences the page and the plan they looked at
- RunSame-day email plus a Slack alert to the owner
Before and after
2026 GTM
The future of Go-To-Market is here. See how LoopGTM turns complex, manual processes into automated systems your team runs.
After
LoopGTM
GTM Engineers
Client
LoopGTMData
Where the accounts come from
AI agentsEnrichment
Emails, phones, firmographics, verified
LeadMagic
Orchestration
Every step, on a schedule
AI
Read, score, draft
Send
Email and LinkedIn, sequenced
CRM, alerts, reporting
Owner alerted, numbers logged
Google SheetsSales
Close the leads the system hands over
Before
Three silos. Nothing shared.
SDRs
Prospect, research, message
Their tools
LinkedIn Sales Navigator
Microsoft ExcelOwn lists. Own sequences. Nobody sees the replies.
AEs
Run demos, close
Their tools
Salesforce
NotionOwn notes. Own forecast. CRM updated on Fridays.
RevOps
Reports, integrations
Their tools
Google Sheets
Microsoft ExcelOwn dashboards. Data three weeks old.
Fit
Who this is for
For founding teams who
- Know GTM is hard and want to go all the way in.
- See growth as an experiment, not a purchase.
- Have one person who owns the outcome: a founder, or a head of sales or growth.
- Want the system built in their own tools, and to keep it.
- Give us room to run as many experiments as it takes.
Not for you if
- You want leads delivered and don't care how. Leads are a byproduct of the system, not the product.
- You're looking for a shortcut. There is none. The teams that win run more experiments.
- Nobody on your side owns it. A committee cannot run experiments.
- Stakeholders can block but never take part. We have walked away from that.
Compare
Why LoopGTM
Not another traditional agency. Not another AI SDR tool.
We're founders co-building with other founders.
The co-build
LoopGTM
- AI GTM WorkflowsCustom, always-on
- Knowledge TransferDocumented as we build
- Workflow Ownership100% Yours
- Who owns the toolsYou
- Time to Outcome90 Days
- Tool DiscoverySkip learning curve
- Tool CostSave thousands in credits
- DependencyYou own the system
Traditional Agency
- AI GTM WorkflowsNo
- Knowledge TransferNo
- Workflow OwnershipNo
- Who owns the toolsThe agency
- Time to OutcomeFast start
- Tool DiscoveryNo
- Tool CostIn the retainer
- DependencyAlways
In-House Hire
- AI GTM WorkflowsYes
- Knowledge TransferDepends on hire
- Workflow Ownership100% Yours
- Who owns the toolsYou
- Time to OutcomeMonths to ramp
- Tool Discovery3-6 mo testing
- Tool CostTrial and error
- DependencyOn one person
AI SDR tool
- AI GTM WorkflowsGeneric
- Knowledge TransferNo
- Workflow OwnershipRented
- Who owns the toolsThe vendor
- Time to OutcomeDays, then plateau
- Tool DiscoveryNo
- Tool CostPer seat, forever
- DependencyAlways
The operators
Two founders in the trenches
Gerry Teijeira
COO
FAQ
Frequently Asked Questions
What is GTM engineering?
Building the system behind your go-to-market: the data and signals that tell you who to talk to and when, the enrichment that makes every message specific, the outbound and inbound routes that carry it, and the automation and reporting that keep it running. Outbound is one output of that system, not the whole job. Most people think a GTM engineer is the person who knows Clay. That is a data role. A GTM engineer owns the whole system.
What makes this different from traditional GTM Agencies?
We are founders co-building workflows with founders. You will be involved in every step, learning the systems as we build them together. At the end, you own everything: the workflows, the knowledge, and the ability to iterate without us.
What kind of workflows do you build?
Workflows that watch for a buying signal and act on it: a raise, a new sales leader, a hiring wave, a visit to your pricing page. Each one starts from that signal, filters on your ICP, checks two to four more signals to understand the account's situation, and routes the message based on what it finds. Most clients start with outbound. Inbound routing, CRM enrichment and alerts for your team come after.
How long does the full implementation take?
The core 90-day program gets your first workflows live and iterated, with campaigns sending before the build is finished.
What's the investment?
Investment varies based on scope and complexity. We discuss pricing during our strategy meeting after understanding your specific needs and goals. There's a 90-day minimum because the first weeks are strategy and infrastructure. Campaigns start sending inside month one.
What if our market doesn't emit many signals?
Some markets are thin on public signals, and we say so during scoping, not after you've paid. When that's the case we build volume workflows on a tight ICP filter, and the replies become the first signals the system learns from. Signal-rich or not, the message is still written from what the data read.
Will our campaigns or data show up on your site?
No. Your lists, copy, replies and numbers stay yours. Every example on this site is invented, and case studies only carry what a client has agreed to show.
Stop being dependent. Start owning your GTM.
No more GTM black box. No more guesswork.
Just a repeatable GTM system you fully own.